Chapter 17: Watch Your Traffic Grow And Watch Your Site Start To Generate Sales and $!

As you will have gathered by now, using Google to market your website encompasses a broad scope of techniques. It not only refers to marketing on the Internet, but also involves marketing via wireless media and email.
Marketing your website on Google ties together all the technical and creative aspects of the Internet including development, design, sales and advertising. It also requires the presentation of media along numerous different steps of the consumer interaction cycle via search engine optimization (SEO), search engine marketing (SEM) and email marketing.
Once you start implementing the strategies outlined in this ebook, you will maximize the number of targeted prospects who see your website. The strategies in this ebook are the most effective ways of bringing eyeballs to your business from those who are searching particularly for the services and / or products you offer.
People like viewing websites which are simple to navigate and read. By getting your site optimised in the manner we have suggested, prospects will love their experience of your website and will be, therefore, much more likely to remain there for longer. Right from the start, your website will be constructed for maximum optimisation and your position on Google will be bolstered.
Through the good quality Google optimization methods we have discussed, you will dramatically increase your global profile for a very reasonable budget.
Our Google tactics will be effective over the long term. This will enable your site to enjoy higher rankings for long periods and help you to flourish and grow, without the substantial on-going advertising costs that normally get associated with visibility of this magnitude.
Google campaigns often require much less capital than normal marketing campaigns and frequently produce even greater results! A well constructed Google campaign will generate a bigger return on investment than any other type of advertising. This will help to boost your profits overall.
Once you start following our tips, you'll need to ensure that your site can manage the large influx of web traffic. If you're not sure about this, you ought to ask your internet hosting company about the dedicated servers and if you need one for all the huge amount of visitors you'll be expecting very soon.
The quality of the traffic is usually very good when you're getting it from Google. Of course, the quantity of web traffic increases as well, but you do not require a massive increase to witness an increase in conversion rates.
Part of this is just that prospects are discovering you from searches for particular key-words, so it is more targeted. But there is also the aspect of trust. Individuals trust Google, so once Google indicates to them that your website is the most relevant for what they are looking for, they become more likely to purchase (or at least subscribe to) whatever you are marketing.
The effect of Google marketing tactics, like those discussed in this ebook, on the advertising industry as a whole has been immense. In a short time, internet advertising has become an industry with a yearly value of tens of billions of dollars. Pricewaterhouse-Coopers stated that $16.9 billion was spent on Internet advertising in the U.S.A in 2006.
A well-executed Google campaign is, quite possibly, the most effective way of advertising your business online. I hope that this ebook benefits you and has provided you with an insight on why you should seriously consider actioning one, if you haven't already.

Chapter 16: Write a Short Ebook

You most likely realize that the most typical and effective method of making people sign up for your email list, is "bribing" them with some product they'll receive for registering.
Possibly the easiest product to create is an e-book concerning a topic you understand well. Obviously, it should be in regards to a topic associated with your company, as you will utilize it to get subscribers in your list and they ought to be curious about your company.
Ebooks are very popular and, the more informative and concise your ebook is, the more sought after it'll become which will build up a rapidly growing list. So, the clue is to produce a helpful and valuable product that lots of people may wish to get hold of.
A successful method, when getting started to produce your personal product, is to locate a quantity of topics surrounding the topic you are writing your ebook on. You are able to then divide your ebook in to chapters, each covering a particular topic within the theme you are currently talking about, and add sub-topics under each chapter.
In this manner, your ebook may have a definite structure and it'll be easier to determine things to write. It's wise to produce the structure, or framework, first which can make it much easier to understand the things to write on and the way to phrase it. Then, all you need to do is write a few pages on each subcategory and, before very long, you have created your own ebook ready to give
away.
If you need to write an ebook in regards to a subject that you don't know much about, searching (on the web) for information which you can use will work ok. Do not copy, obviously, just rewrite the info and knowledge you found in your words. If you're able to add new angles and also you own opinion, it's fine.
A good way to produce an ebook is by using PLR articles which you are able to buy or often-times get free of charge. You simply just take the articles, rewrite them and add them to your ebook.
You'll find PLR offers on multiple web sites; however, if you're able to spare several dollars, paid PLR articles are often better as they are of high quality and are never very saturated as free ones frequently are.
Once you have created your Ebook, register with aweber.com and place an opt-in form on your website. Some online marketers have 1000's of subscribers in their email opt-in lists. It is not possible to handle these quantities of subscribers individually, so an auto-responder platform like this takes care of everything.
The auto-responder produces the 'opt in' form which you place on your site, it implements a double opt-in procedure automatically and also sends the e-mail to the list together with your free Ebook. Additionally, it can contact them again whenever you wish to begin marketing to them.
A 'double opt in' process is where the subscriber has to confirm his or her request to receive your ebook twice. Aweber will send the subscriber a confirmation email, after they have entered their details into the form on your website, which will contain a link they need to click on to verify they definitely want the ebook sending to them. This is not only an ethical business practice, but it also ensures that the list you build will be highly targeted.
The very best and most efficient approach to produce a list is by enticing the potential subscribers. We all like free stuff, so offering something as a swap for an email address may be the fastest method to develop a list. You can now create your own personal product and begin building your email list immediately.

Chapter 15: Re-purpose Your Articles

When you start blogging or writing consistently, creating new content every single day, you'll have a good quantity of content. You don't want that great content to be lost forever, since it took time for you to write it. Why not revive it then, by reusing it in yet another way?
Here's the way you may start developing a video out of 1 of your articles or posts:
Begin by using a blog post or article
Say you wrote a 'how to' article on creating a bird house utilizing supplies you've got lying around your back-yard. In your article, you have an introduction that describes what you'll be teaching and exactly why, and a summary of things you will use to build the bird house.
The following main article describes the steps to try to build the home. We'll say you will find about 5 steps you talk about to construct the bird house. You finish your article by providing an overview about finding additional resources for bird house construction on the web.
And the final little piece of info is, obviously, your article's resource box including a hyperlink to the web page for the 'Build a much better Bird house by Bed time' e-book. You submit this short article to EzineArticles.com and now it's working to build traffic on your website.
EzineArticles actually provides stats, in your free account, that will indicate to you which of the articles you have submitted to them have been the most viewed. A good plan is to take your most successful article and turn it into a video. You have already tested this material for its' popularity, so you can be confident that presenting it in a different format will also be fruitful.
Then create an audio give-away
You could build an opt-in list of budding birdhouse builders by creating an opt-in page and handing out a good freebie. You re-purpose your article by recording your self reading the content.
To get this done, we recommend you utilize a course called Audacity. Audacity is really a free audio recording and editing computer software. You open Audacity and, perhaps, put in a catchy introduction explaining just why you're giving away this audio product.
Then, you just record your self reading through your article, ensuring to refer to your e-book when you finish. Now, this same article is functioning to build your list.
Then produce a You Tube video
To make use of all the traffic which You Tube gets, you then choose to produce a short video. To do this, you simply make a Power Point display by re-purposing the detail of the article once more. You produce the title slide then read your intro as well as, perhaps, showing some photographs of the required supplies.
After this, you add five more slides for each one of the five steps in your article and add the photographs you have taken to illustrate these steps. Lastly, you produce a closing slide together with your summary and details about your e-book.
You record all this using Camtasia and publish it on You Tube. Camtasia is really commercial screen recording computer software by TechSmith. You are able to subscribe to a one month free trial offer here: http://www.techsmith.com/camtasia
Once more, this same article has driven traffic to the website from You Tube, in addition to increasing your You Tube subscribers and friend's list.

Chapter 14: Build Your Social Network

Social networking and S.E.O. go together. But still many business people usually say they don't have time for this. These people are missing a large trick because social networks undoubtedly have a substantial effect on ranking higher on Google's results pages.
Google has publicly admitted that shares on Facebook and Twitter (and today Google+) have an immediate effect on ranking results. Google is changing and evolving as fast as our trends and tastes are - in this present social age they're placing more focus on a business' social network activities than, for instance, meta tags or key phrase placement like a couple of years ago.
By sharing information about your company and relevant information to your consumers / investors, you're introducing yourself to, ultimately, a lot more potential consumers who would have had no previous understanding of your organization.
Among the fundamentals of S.E.O. is that Google likes webpages that are updated often, so posting a Twitter feed in to your site, and updating your Twitter and Facebook pages daily, might help enhance your ranking result. The more other users 'like', 'share' and 're-tweet' your posts, the larger your Google ranking is going to be.
Be creative when posting. In addition to posting links and information, also add videos, pictures and so on, whatever you feel will be interesting to the readers and cause them to comment, re-tweet or like it. This can also increase the opportunity to be found under Google listings for pictures, videos, news and so on.
Allow it to be as simple as possible for your business to be found. Just the act of involving your self in social networking increases your likelihood of gaining higher Google rankings.
To achieve and keep followers, ensure your posts and content is pertinent and interesting to your audience. Google will particularly focus on you if a person
who they consider to be an authoritative user retweets or likes your content.
Remember not only to turn out your personal posts to achieve publicity, but to interact with other site users by commenting, liking and re-tweeting their posts too - this also indicates that you're wanting to provide the very best info for the readers and followers.
Yet another method to encourage individuals to like and tweet about you, would be to put the option upon your web site it self. If you're managing a promotion or have launched a brand new product, have 'Like' and 'Tweet this' buttons alongside it.
Blogging is yet another invaluable social tool. In addition to linking closely with Facebook and Twitter, it may permit you to communicate more closely together with your readers giving them the possibility to discuss posts and supply links for their own weblogs.
This creates new potential contacts, in addition to providing more info to all your followers, allowing them more content to tweet and share. Like Twitter and Facebook, it is important to update this daily and follow other blogs and post on them to encourage links back again to your web site and blog.
If you add a page to your Blog weekly and submit an Ezine article that links back to it every two weeks, you will be amazed by how much your Google rank has improved after 6 months.
Social networking is something that every business proprietor must make time for as it is, without doubt, a big element of an S.E.O. strategy.

Chapter 13: Monitor Your Backlinks

As we discussed in chapter 9, backlinks help your search engine results positioning, and the more places that connect to you, the more folks will find you. However, not absolutely all backlinks are good ones.
There are many places where people can trade or buy backlinks, and lots of those places just offer spam. Link farms are types of places you don't wish to find your website listed. Link farms, and similar websites, don't really provide backlinks which are valuable, but inexperienced site owners might believe that just having a great deal of backlinks is going to be enough.
When they don't start to see a great deal of improvements on the site stats and traffic, they get upset – however, they don't appreciate this and hurt themselves by developing a large amount of backlinks that aren't good for their web sites or geared to their niches. That's why the capability to monitor your backlinks is essential.
Anybody who decides to monitor backlinks ought to know that there are many choices for doing that. A number of them are free, and a number of them cost money.
A good free resource to keep track of your backlinks is SEOCentro and you should sign up with Stat-counter.com so you can see how many visitors your webpages are receiving and where they are coming from.
Yahoo Site Explorer is also free and works much better than the others I've seen. This tool enables you to observe how many websites are linking for you, who's linking for you and what they have been linking to. Something that Yahoo Site Explorer doesn't do, though, is take data points and track the hyperlink velocity. Keep in mind that every thing is relative as the various search engines are comparing and ranking for relevance on a keyword-for-keyword basis.
Broadly speaking, the larger the amount of naturally occurring targeted backlinks you have combined with high calibre backlinks, the better you will rank in search engines for targeted terms. We suggest Yahoo Site Explorer since it appears to count many links that Google either doesn't desire to count or divulge. We also recommend the Link Velocity Tool as you are able to track competitors and just take data points. This enables you to return and see what your backlink count was at a particular point and time previously.
Monitoring your backlinks is essential. In the event that you don't monitor them, how are you going to know who's linking for you and what content they like in your site? Whenever you monitor backlinks, you don't get it done simply because it's the move to make or because you've been told by others that you ought to. You get it done because you wish to use that information to create more success for yourself.
There are many methods to gain success on the web, but ignoring backlinks since you don't see their value isn't one of these. It's far better to understand whatever you can and obtain all of the data you will get about your site, to help you make good choices for its' future.
It's also vital that you comprehend that the standard and number of your backlinks really are a deciding factor when SE's determine where they should place your page in their searching results. If many of those who have online credibility are linking for you, it tells the SE's that the site is valuable and it'll be ranked higher.

Chapter 12: Web Directories

Web directories may appear 'pre-Google', but submitting to the best directories has got the advantage that the audience they attract includes individuals who have an interest in a specific topic and, if this really is your topic, you will get to your audience directly.
Web directories existed before the various search engines (SE's), particularly Google, were popular. As their name suggests, web directories are places where differing resources are brought together. Web directories consist of huge amounts of links for websites, arranged in various categories. The websites in a Web directory are listed in a certain order (usually alphabetic but it's not always so) and users search through them.
Although a lot of Web directories provide a search function of some sort, they differ from SE's in 2 ways - the majority of directories are managed by humans and the URLs aren't gathered automatically using spiders but, rather, submitted by webmasters. The benefit of Web directories is that, regardless of how clever spiders become, if you find a human to see and always check the pages, there's a lesser chance that pages will become classified in the incorrect categories.
The disadvantages are that the lists in web directories are occasionally outdated if no human was there to do the editing and checking for a while. This isn't that bad, though, because search engines also deliver pages that may not exist any more. Sometimes, therefore, you may have to hold on 6 months before being featured in a web directory.
The 2nd big difference - no spiders - means that you need to actually submit your own URL to the particular web directory yourself, instead of sitting and waiting for a spider to travel quickly to your website. Happily, this really is done only one time for every directory, so it's maybe not that bad.
When you get featured in a specific directory, generally, you are able to stay there for the length of time you desire and await people (and SE's) to locate you. If a hyper-link to your website appears in a decent Web directory, this is good because first, it's a back-link and 2nd, you boost your visibility for spiders, which raises your opportunity to be indexed by them.
Therefore, you should submit your index page (homepage) URL free to as many of the high PR Web Directories as possible. The top one's we have listed below:
You will find a large number of web directories but, certainly, the most popular one is DMOZ. It's a general purpose web directory that also accepts links to a myriad of websites. Other popular general-purpose web directories are Ezilon.com and Yahoo! Directory. The Best of the Web is among the oldest Web directories, also it still keeps to high standards in selecting websites. Other top websites include: The Goguides.org Directory, The Business.com Directory, The What U Seek Directory and The Index King.
In addition to the general purpose Web directories, there's also many specialised ones. For example, The Environment Directory offers links to environment websites exclusively, and The Radio Directory shows a large number of radio channels globally, sorted by format, country and so on. There's also many local Web directories which may be great if your website is directed at a local audience only.
Using DMOZ, Yahoo and specialized search resources like The Search Engines Directory, you'll find by yourself many Web directories which are associated with your market.

Chapter 11: Using EzineArticles.com

Ezine articles is a fantastic tool to boost quality traffic to your website, give your search rankings a nudge and, also, cement your profile as a global authority on your niche!
Being able to submit powerful articles onto sites like Ezine Articles will always be a welcomed boost to all your web marketing efforts. By applying some consistent effort to this area of your business, your online marketing will go much further.
Ezine Articles can also sometimes function as a practice website to hone your blogging skills. Ezine can provide you with your 1st audience which will teach you how to generate inspiring content with words. Ezine Articles is also free to join.
Ideally, you want to write a good article, once a week, filled with keywords relating to your website but still sounds natural to read. Once you have written a good article, go to Ezine, sign into your account and select the most suitable category on the site to post your article in. It is good if you can select several categories, if more than one is relevant, to ensure more targeted exposure for your work.
Fill in all the relevant fields to submit your article, including a 'Teaser' that should give a brief summary of what information your article is going to impart to encourage people to click on it and read it. Keep this part brief but catchy (no more than 2-3 sentences) and do not repeat any of the information you have put in your article. Use the Teaser to extol the benefits that people will get from reading your article and try to speak to the reader directly but do not blatantly promote your website or your product here.
Break the body of your article up with spacing so that the paragraphs are
separated nicely and easier to read. Type in, at the space at the bottom, the relevant keywords for your article (Ezine provides some suggestions for this as well).
Use the Resource Box to talk a little about yourself and, crucially, link back to the popular pages on your main website according to Ezine's rules. Make sure you do not include an abundance of links, particularly when you are just starting on the site, otherwise your article might be rejected.
Just connect your link(s) to one website and keep everything simple, only put these links in the Resource Box and not in the main article itself. Once you have posted 10 articles to the site, you are allowed to submit two links instead of just one.
Once your article is submitted, it usually takes around 7 days for Ezine to review and approve it before it appears on the site.
When Ezine finally approves your article, you can now re-write it slightly and submit it to other Article Directories like Go Articles and ArticlesBase etc. This will give your writing and links an even bigger audience resulting in more clicks to your website.
Google loves good quality, relevant content so well written articles on Article Directories related to the search terms that its' users type in are always going to be given ranking priority.
Make sure you exploit this fact to the full and begin using Ezine Articles, not just to advertise your personal business, but additionally to assist those people who are searching for a little nugget of information about how they can take advantage of your services.