Monday, March 18, 2013

Chapter 14: Build Your Social Network

Social networking and S.E.O. go together. But still many business people usually say they don't have time for this. These people are missing a large trick because social networks undoubtedly have a substantial effect on ranking higher on Google's results pages.
Google has publicly admitted that shares on Facebook and Twitter (and today Google+) have an immediate effect on ranking results. Google is changing and evolving as fast as our trends and tastes are - in this present social age they're placing more focus on a business' social network activities than, for instance, meta tags or key phrase placement like a couple of years ago.
By sharing information about your company and relevant information to your consumers / investors, you're introducing yourself to, ultimately, a lot more potential consumers who would have had no previous understanding of your organization.
Among the fundamentals of S.E.O. is that Google likes webpages that are updated often, so posting a Twitter feed in to your site, and updating your Twitter and Facebook pages daily, might help enhance your ranking result. The more other users 'like', 'share' and 're-tweet' your posts, the larger your Google ranking is going to be.
Be creative when posting. In addition to posting links and information, also add videos, pictures and so on, whatever you feel will be interesting to the readers and cause them to comment, re-tweet or like it. This can also increase the opportunity to be found under Google listings for pictures, videos, news and so on.
Allow it to be as simple as possible for your business to be found. Just the act of involving your self in social networking increases your likelihood of gaining higher Google rankings.
To achieve and keep followers, ensure your posts and content is pertinent and interesting to your audience. Google will particularly focus on you if a person
who they consider to be an authoritative user retweets or likes your content.
Remember not only to turn out your personal posts to achieve publicity, but to interact with other site users by commenting, liking and re-tweeting their posts too - this also indicates that you're wanting to provide the very best info for the readers and followers.
Yet another method to encourage individuals to like and tweet about you, would be to put the option upon your web site it self. If you're managing a promotion or have launched a brand new product, have 'Like' and 'Tweet this' buttons alongside it.
Blogging is yet another invaluable social tool. In addition to linking closely with Facebook and Twitter, it may permit you to communicate more closely together with your readers giving them the possibility to discuss posts and supply links for their own weblogs.
This creates new potential contacts, in addition to providing more info to all your followers, allowing them more content to tweet and share. Like Twitter and Facebook, it is important to update this daily and follow other blogs and post on them to encourage links back again to your web site and blog.
If you add a page to your Blog weekly and submit an Ezine article that links back to it every two weeks, you will be amazed by how much your Google rank has improved after 6 months.
Social networking is something that every business proprietor must make time for as it is, without doubt, a big element of an S.E.O. strategy.

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