Chapter 10: Create a WordPress Blog

There are lots of known reasons why WordPress ranks among the most useful blogging interfaces on the internet. Many people trial different blogging interfaces, however, they always return to WordPress as it allows so much more functionality. Listed here are five of the best known reasons why WordPress remains the greatest blogging interface to make use of whether or not you're completely new to blogging or have already been blogging for a long time.
1 “The Plugin Functionality“
WordPress includes a seemingly endless way to obtain plugins that may be downloaded, installed and utilized for free at www.wordpress.org. Installing these plugins is simple, and requires uploading the plug in to your site space and just starting it via the admin area of your WordPress website. Whatever you require when it comes to functionality, there's most likely numerous plugins that may be downloaded and installed to enhance the features of one's weblog.
2 “The Theme Functionality“
Most people will be thinking about customizing their blogs. You will find literally tens of thousands of unique themes available, allowing 1 column, 2 columns or 3 columns, graphics, colour combinations along with a number of other features which allow total customization of one's weblog to fit your requirements, the theme of one's weblog and the requirements of one's readers.
3 “Auto Ping Functionality“
Many scripts might allow this particular possibility, but many free weblog hosts don't actually auto ping themselves, and so you're going to need to ping your self after each single post you make. WordPress, however, can do all the pings for you personally, making your job dramatically easier and saving you
considerable time along the way.
4 “The Trackback“
The trackback feature is definitely an essential one should you wish to know who's answering and reading your website posts, and if you wish to be transparent about who you are reading about and referring to in your site. In the event that you link to any post in a different weblog utilizing WordPress, WordPress will make a comment in the post automatically which was related to it to allow communication between the two respective blogs.
5 “The complete sense of simplicity“
WordPress is certainly an acutely simple to use blogging platform. By utilizing cpanel, you can install WordPress with just 1 click in many circumstances. Following the installation of the WordPress weblog, you are more or less ready to begin, provided that you don't wish to carry out any tampering beforehand with themes, stats along with other details. You don't have to understand anything more about computers to be able to put up a WordPress weblog. When it's installed and all set, you can simply log on to your WordPress panel, which will also be excessively easy to work with in many circumstances.
Once you have your Wordpress Blog set up, write a couple of good quality, keyword optimized articles that are relevant to the topic of the favourite page of your main business website and post links back to your main website on them. This will ensure that anyone searching for related terms to your main site will see the articles on your blog high in the Google results, read your content, and be interested enough to follow the links back to your main site to (hopefully) purchase something from you.

Chapter 9: The More Backlinks, the More Traffic...

Using weblog commenting to construct relationships and authority in your industry is something which will eventually result in organic backlinks and new traffic to, typically, the most popular pages of one's web site.
When you are trying to find places to comment, you should consider blogs in your industry. And not simply any blogs, but ones that receive good quality traffic and engagement. They do not have to function as the top blogs, however, you want them to possess some significant quantity of active commenters already.
Register free with Google alerts for email updates of the most recent relevant Google results (web, news, and so on.) predicated on the selection of your query or topic. These emails will indicate some good places for you to make your blog comments.
Once you have found several great blogs to begin with, then continue steadily to branch out by following links from commenters for their weblog. This can help you grow your base of websites to comment upon.
Also, on websites with a variety of authors, read the author bio to see if the writer's have their very own blogs and join their community, assuming those will also be in your industry.
I am an enormous fan of R.S.S. subscriptions through Google Reader to monitor the blogs relating to your industry. As I've got a variety of interests, I've all of them within their own relevant folders. In this manner, it is simple to see which categories have posts which have been updated recently, which is essential for the next phase:
You wish to be first to comment, but only after you have browsed the article and know you have something great to express about this. Do not get it done in the
annoying forum way just by commenting "great post" or something similar.
The probability of other commenters clicking on your link if you are 1st is a lot greater than if you are arriving at the party once fifty others have already arrived and made their mark.
If you do not have something helpful to donate to the comments, do not attempt to comment. You will need to leave a comment that the others can study from and that your blog owner will undoubtedly be impressed by.
Develop into a Regular contributor to your selected weblog. This goes contrary to the backlinking tradition of having plenty of backlinks from many different domains. But we're not wanting to construct backlinks by spam commenting.
Whatever commenting system your blog uses, make certain it'll have your photo related to your comment. In this manner, your blog owner, in addition to the others who usually go to the weblog comments, will start to know you and connect your valuable posts to your individual brand.
Do not just stop only with your comment. Also go that extra mile to obtain the weblog owner's interest and tweet your post.
When you begin building good relationships with bloggers, then (if you do have good content in your site that's highly useful to them) they'll start to link back to your site casually in posts (a lot better than a spammy, paid in post backlink on a non-relevant website), retweeting your articles, and begin engaging in your site also. Plus you're going to garner traffic from your blog owner along with other blog commenters who will notice your remarks and approve of them.

Chapter 8: Use Google's FREE Tools

Many who have a site on the internet don't have it set-up with Google Webmaster Tools. Such people don't know what they're missing. Every thing comes free of charge and establishing an account is very simple.
Google Webmaster Tools help to improve the visibility of an internet site in the search engine results of Google and give an extensive report concerning the visibility of one's webpages.
Google Webmaster Tools may be used to take a look at how well Google can crawl and index your site. These tools will help you discover new links and classify and down load very comprehensive details about various internal and external links to your site.
You are able to raise a traffic query view to see which search queries generate increased traffic to your site. Having Google Webmaster tools in your web site actually improves your S.E.O. since it suggests to Google that the web site is active. You may also target a particular country which may be important when you have a .com address.
With Google Analytics, webmasters have many additional convenient features. Google Analytics supplies a single information panel for all your web sites. Here is some analysis that's provided:
1. In the primary information panel, the user is given an executive overview that shows the most crucial traffic records - page-views and visits, percentage and quantity of returning visitors and one-time visitors, geographic distribution of visits, and supply of visits.
2. The consumer gets choices relating to the following concise reports: Marketing, Content summaries and Conversion. Conversion summary shows the quantity of site visitors along with their rate of conversion relative to the set goals. Marketing summaries display the most effective five resources of web
traffic, search key words, and campaign based. Last but not least, the content summaries identify the very best 5 exit points, entry points & most visited webpages.
3. Lastly, the machine offers very precise reports split into 2 categories: Content Optimization and Marketing Optimization. Both categories further provide sub categories. The Sub categories in Marketing Optimization are: Visitor Segment Performance, Unique Visitor Tracking, Advertising Campaign Details and Search engine marketing techniques. Content Optimization adopts sub categories including: Ad Version Trialling, Content Performance, Navigation Analysis, Funnel and Goals Process and Website Design Parameters.
Google Analytics just introduced a brand new group of reports which will enable sites to track any social interactions using their content. This is a welcome addition to the brand new Google plus one button, since it now allows someone to gauge the effect of social interaction outside and inside web sites (either via a Facebook like, +1 or LinkedIn share within the web site or +1 on search engine results).
Through an Analytics account, additionally, you tell Google just how long people remain on your site. Google currently deny they make use of this information for assigning their quality (page) rank to an internet site, but we don't believe them. We've witnessed sites suddenly leap up in the Google results, particularly with Google Places, for Business Listings.
As you can plainly see, Google Analytics is really a full traffic analysis tool which will provide very valuable information to webmasters and companies about their website's performance. No other free program can match Google Analytics' diverse group of reports.

Chapter 7: Content Is King

One of the more essential steps you can take to greatly help produce a successful site would be to develop a site providing an amazing experience.
The net is really a medium built around the idea of hyperlinking. If your website offers great complimentary resources, people may wish to connect to it. Better yet, they are the kinds of websites which have the very best links to provide. Google is very good at determining which websites are genuinely good quality, and value those links a lot more than other links.
You'll need to become a specialist on the main topic of your website and, also, you have to make it available in a certain unique fashion that's not been done before (or, at the very least, only been done a few times before).
After you have the expertise, you'll need to select how & when you'll show it off and just how much of it to exhibit. For all internet based companies, sharing a great deal of rich information is how you can achieve the very best results.
You'll need to provide your data in a compelling way, but be cautious about the way you do that. For instance, you could possibly produce a great video, but your audience might not wish to watch a video. They might rather print articles and read them while they ride on the train.
You could possibly create the neatest widget in the world, however they might not wish to put this content on a site. They might like to read something instead.
Irrespective of medium, make those first couple of seconds count. In a written article, make sure you garner the reader's interest over the very 1st few sentences. With videos, obtain interest over the very 1st ten to fifteen seconds (and so on).
Should you not have yet established your (or your company's) expertise, I'd suggest that you earnestly push your great content out to the world. You'll need to construct that reputation first.
But, do not push everything out to other websites. You must have something on your website too. It's a good idea to have a portion of your website packed with top quality content. This way, when somebody sees your great article that you published elsewhere then comes to your website, they wind up seeing more of it. Now you've got a possibility of getting them hooked in to your website (and business) directly.
With websites which are just starting to attempt web promotion, we recommend they develop 20 to 30 bits of content to begin with, and place half on their site, and half on the website's of others.
Utilize well written articles optimized with relevant keywords that have fewer than 10000 Google monthly searches and add an article to your site at least every 2 weeks.
With time, as your profile grows, you are able to alter this weighting. Perhaps only twenty percent of one's content could be published somewhere else and eighty percent could go on your site. Intend on adjusting the mix as your online reputation matures.
Content is really a weapon on line. Utilizing it shrewdly will help you win market share. Just be sure that you have something worthy to provide.

Chapter 6: Meta Tags, Meta Titles and Interlinking

Good on page S.E.O. is essential if you would like your site to rank highly. The below information might help you develop some effective on page S.E.O.:
The META descriptions tag
This tag gets inserted to the headline space of one's web site, following a title tag. Meta description tags can help you rank high with the various search engines. With a well constructed Meta description tag, web surfers may click on these and get to your website.
The META keywords tag
META key word tags are where you'll list your key words you wish to focus on for a particular page. The key words you use in your keyword tag ought to be related to your site's page. The various search engines depend on many facets to determine site rankings. The utilization of good Meta keyword tags is but one factor which you need to use. Cumulative efforts might help improve your placing in the various search engines.
The code for the META Title Tag is:
<META NAME="Title" CONTENT="Page Title Here">
Some believe that using this tag in your pages provides you with a lift in the various search engine results pages (SERP's). However, based on my trials, although both MSN and Yahoo indexed this tag, the outcomes are not entirely clear. And therefore, it's not possible to conclusively verify the impact of Meta Title Tags on an algorithm.
The Title Tag (<title></title>) however, not just displays towards the top of the browser window, but additionally appears as linked text when potential prospects review results from the search. It's indexed by the big three engines (Google, Yahoo and Bing). To Google, the Title Tag is of average importance when it comes to SEO, but of high importance regarding obtaining the click.
The recommendation is, therefore, to make use of this tag. Your website's title has to garner attention, inspire curiosity, and provoke emotion to obtain its clicks. Don't just resort to making use of your website or company's name.
Interlinking
Interlinking is links to your other pages including navigation links, breadcrumb links, individual page links and subject links. Interlinking helps the internet search engine spiders navigate your site and evaluate it in an authentic manner, based on the keywords and key phrases you utilize as anchor texts. Used
strategically, you are able to enhance your keyword density as well as your rankings in the various search engines.
Navigation links
You should use your navigation links to produce the best keyword density by utilizing appropriate anchor text. In the event that you connect to your online designing services page, for instance, by utilizing: 'Web Designing Services' this can work nicely.
Breadcrumb links
Breadcrumb links are navigation links that appear towards the top of the page as your visitor first clicks in a category, a sub-category and then a hyperlink. All of the expressions used should contain relevant key words.
Subject area links
Content sites having info on varied subjects may use those subject names as anchor text and increase link-based S.E.O. relevance.
Individual page links
They are the most crucial links when it comes to interlinking simply because they directly connect to the pages. These will be your main navigation pages being linked to from your own inner pages, or some support pages that don't require a position in the navigation's scheme but give small snippets of info when needed.

Chapter 5: The Importance of Your Domain Name

A domain name is vital to the success of a web site. It's where you'll direct all of your potential prospects to. To allow them to turn into clients, you need to create a good 1st impression. Owning your personal domain name instead of a free geo-cities web address (that is cumbersome and long) will enable you to achieve this.
A domain name is your unique identity and always is going to be so long as you make use of that name. Say, for example, you hosted your free site with geo-cities and, also, you discovered that you needed a far more high level host as your site was getting successful. Visitors to your website would, obviously, know you from the long geo-cities U.R.L. and you would need to start advertising your U.R.L. once again from scratch.
In the event that you owned your personal domain name, you can change your host as frequently as you prefer and folks would still have the ability to locate you merely by typing the name of your domain into a search engine.
You are able to promote your site rather than another person's when you are sending emails because your domain's name is going to be contained in the e-mail address. For instance, admin@abcmarketing.com is promoting abcmarketing.com while abcmarketing@yahoo.com is promoting and branding yahoo.com
You're likely to have significantly more traffic to your site with your personal domain name. Folks can remember your address easier and many search directories, for example, Yahoo only index sites using their own domain name.
Yet another benefit of having your personal domain name, is that you can use custom error pages to avoid folks from leaving your website due to broken links along with other errors.
Names for domains are so inexpensive these days that there is no excuse for lacking one. Here's some pointers that will help you select a good one:
Size does matter
Regarding domain names, small is good. It's simpler to brand, simpler to remember and it is harder to misspell.
Simple to Remember
Try to obtain a name that's simple to remember and sounds good. Search for combinations of general names or non-general names which sound good together and rhyme.
Connect with your company
If you are using key words which are associated with your company industry to name your domain and your other webpages, you can help your search engine rank. What's better still is if you're able to get your actual business name, or perhaps a name much like your organization name, as your domain name. In this manner, all of your off-line branding can pay off on line as online users will
be able to guess your domain name from your own business name.
Avoid similarities
What this means is you need to avoid choosing names of domains that currently have similar counterparts on line. In the event that you choose one of these, some people could wind up in your competitor's site instead of yours.
.com is best
You need to always strive for a .com version of a name as that is what the majority of users will type into a search or directly in their web address bar. If you buy a .net or .tv (or any other extension available) and your competitor owns the .com extension, then you have lost a potential sale.

Chapter 4: Investigate Keywords

Picking the best key words is essential simply because they will, effectively, function as the traffic drivers to your site or weblog.
Begin with creating a summary of key words which are relevant to your site. Jot down every term or phrase that's in your mind. You may also visit your competitor sites and see what key words they use. I also always ask family and friends for terms they'd use to find my products and services.
It is better to launch three niche websites based on different variations of the same keyword, such as electric guitars, acoustic guitars and home-made guitars, rather than just having one website about guitars. This will increase the likelihood of you ranking high for the related search terms. The more specialized you can make your site, the less competition there will be for the relevant keywords and the easier it will be for you to gain an advantage with some effective SEO keyword optimization.
The 2nd step would be to analyse your key words to find out how popular they currently are. For this you need to bookmark the Google Keyword Tool.
Keep in mind that results from this are estimates so you will discover a variation between different keyword tools.
However, the Google keyword tool is a good tool for providing you with some ideas on potential domain names to use.
Firstly, you have to select a choice of either to enter several descriptive words or phrases, or key in your website's URL. For the purposes of registering domain names, we suggest that you utilize the very first option. After you have entered your phrase or keyword, you will have to key in all the random characters which are part of the security features for the external Ad Words Keyword Tool. Then click 'Get keyword ideas'.
The outcomes page provides you with the key words associated with the term(s) you entered. The outcomes are displayed in 5 default columns, they are; key words, advertiser competition, local search volume, worldwide monthly search volume and match type.
The very first four columns are self-explanatory, however column five needs some further explanation. Match type includes a drop down menu which will be default as 'Broad'. Further possibilities are phrase, exact and negative match.
Here's a directory of the keyword data given when the possibility is selected:
Broad match: keyword [no punctuation]
Search engine results show data on relevant variations and similar phrases.
Phrase match: 'keyword'
Search engine results show data for the searches which match the precise phrase.
Exact match: [keyword]
Search engine results shows data for the precise phrase exclusively.
Negative match: -keyword
Search engine results shows data that doesn't range from the keyword phrase you looked for.
The Google keyword tool also offers an imaginative drop down named 'Choose columns to display'. This enables you to further analyse the key words. For instance, you will get info on estimated average cost-per-click (CPC), volume trends over a twelve months period and the month that the greatest volume occurred in. All of this makes the Google keyword tool very valuable.
Once you've completed your keyword list, begin using them in your titles, subtitles, and web site and weblog content.
The Google Keyword Tool is excellent as an investigation tool and, since the tool is closely associated with the largest internet search engine on the planet, there's synergy by association. You can easily use it and, on top of that, it is free.