Wednesday, March 6, 2013

Chapter 8: Use Google's FREE Tools

Many who have a site on the internet don't have it set-up with Google Webmaster Tools. Such people don't know what they're missing. Every thing comes free of charge and establishing an account is very simple.
Google Webmaster Tools help to improve the visibility of an internet site in the search engine results of Google and give an extensive report concerning the visibility of one's webpages.
Google Webmaster Tools may be used to take a look at how well Google can crawl and index your site. These tools will help you discover new links and classify and down load very comprehensive details about various internal and external links to your site.
You are able to raise a traffic query view to see which search queries generate increased traffic to your site. Having Google Webmaster tools in your web site actually improves your S.E.O. since it suggests to Google that the web site is active. You may also target a particular country which may be important when you have a .com address.
With Google Analytics, webmasters have many additional convenient features. Google Analytics supplies a single information panel for all your web sites. Here is some analysis that's provided:
1. In the primary information panel, the user is given an executive overview that shows the most crucial traffic records - page-views and visits, percentage and quantity of returning visitors and one-time visitors, geographic distribution of visits, and supply of visits.
2. The consumer gets choices relating to the following concise reports: Marketing, Content summaries and Conversion. Conversion summary shows the quantity of site visitors along with their rate of conversion relative to the set goals. Marketing summaries display the most effective five resources of web
traffic, search key words, and campaign based. Last but not least, the content summaries identify the very best 5 exit points, entry points & most visited webpages.
3. Lastly, the machine offers very precise reports split into 2 categories: Content Optimization and Marketing Optimization. Both categories further provide sub categories. The Sub categories in Marketing Optimization are: Visitor Segment Performance, Unique Visitor Tracking, Advertising Campaign Details and Search engine marketing techniques. Content Optimization adopts sub categories including: Ad Version Trialling, Content Performance, Navigation Analysis, Funnel and Goals Process and Website Design Parameters.
Google Analytics just introduced a brand new group of reports which will enable sites to track any social interactions using their content. This is a welcome addition to the brand new Google plus one button, since it now allows someone to gauge the effect of social interaction outside and inside web sites (either via a Facebook like, +1 or LinkedIn share within the web site or +1 on search engine results).
Through an Analytics account, additionally, you tell Google just how long people remain on your site. Google currently deny they make use of this information for assigning their quality (page) rank to an internet site, but we don't believe them. We've witnessed sites suddenly leap up in the Google results, particularly with Google Places, for Business Listings.
As you can plainly see, Google Analytics is really a full traffic analysis tool which will provide very valuable information to webmasters and companies about their website's performance. No other free program can match Google Analytics' diverse group of reports.

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