Monday, March 18, 2013

Chapter 13: Monitor Your Backlinks

As we discussed in chapter 9, backlinks help your search engine results positioning, and the more places that connect to you, the more folks will find you. However, not absolutely all backlinks are good ones.
There are many places where people can trade or buy backlinks, and lots of those places just offer spam. Link farms are types of places you don't wish to find your website listed. Link farms, and similar websites, don't really provide backlinks which are valuable, but inexperienced site owners might believe that just having a great deal of backlinks is going to be enough.
When they don't start to see a great deal of improvements on the site stats and traffic, they get upset – however, they don't appreciate this and hurt themselves by developing a large amount of backlinks that aren't good for their web sites or geared to their niches. That's why the capability to monitor your backlinks is essential.
Anybody who decides to monitor backlinks ought to know that there are many choices for doing that. A number of them are free, and a number of them cost money.
A good free resource to keep track of your backlinks is SEOCentro and you should sign up with Stat-counter.com so you can see how many visitors your webpages are receiving and where they are coming from.
Yahoo Site Explorer is also free and works much better than the others I've seen. This tool enables you to observe how many websites are linking for you, who's linking for you and what they have been linking to. Something that Yahoo Site Explorer doesn't do, though, is take data points and track the hyperlink velocity. Keep in mind that every thing is relative as the various search engines are comparing and ranking for relevance on a keyword-for-keyword basis.
Broadly speaking, the larger the amount of naturally occurring targeted backlinks you have combined with high calibre backlinks, the better you will rank in search engines for targeted terms. We suggest Yahoo Site Explorer since it appears to count many links that Google either doesn't desire to count or divulge. We also recommend the Link Velocity Tool as you are able to track competitors and just take data points. This enables you to return and see what your backlink count was at a particular point and time previously.
Monitoring your backlinks is essential. In the event that you don't monitor them, how are you going to know who's linking for you and what content they like in your site? Whenever you monitor backlinks, you don't get it done simply because it's the move to make or because you've been told by others that you ought to. You get it done because you wish to use that information to create more success for yourself.
There are many methods to gain success on the web, but ignoring backlinks since you don't see their value isn't one of these. It's far better to understand whatever you can and obtain all of the data you will get about your site, to help you make good choices for its' future.
It's also vital that you comprehend that the standard and number of your backlinks really are a deciding factor when SE's determine where they should place your page in their searching results. If many of those who have online credibility are linking for you, it tells the SE's that the site is valuable and it'll be ranked higher.

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